Information Resources

american Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $20 billion in annual revenues.
bpa BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers.
dima The DiMA is the ambassador for the digital media industry: webcasters, online media, digital services, and technology innovators. DiMA is the leading advocate for a stable legal environment in which to build ideas into industries and inventions into profits.
eye The Interactive Advertising Bureau is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.
junta Junta42 is a search community site focused on content marketing and custom publishing solutions. If it’s content about content, from blogs to articles to pod casts to videos, you’ll find it here.
mpa Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members.
mm The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.
online Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.
sila The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.
womma The Word of Mouth Marketing Association (WOMMA) is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands.